![]() A challenge presented by some open-back window displays is that of exposed fixings and wiring. This type of display is particularly effective for retailers that offer in-store experiences and invest heavily in visual merchandising campaigns on the shop floor. The ambience and activity within a store are allowed to flow into the window area and create excitement and intrigue amongst those walking by. In open window displays, there are no walls or screens behind the display itself meaning shoppers can see directly through it and into the store beyond. Window displays generally fall into one of the categories listed below and each of these can be tailored according to a brand’s specific objectives and design preferences. Retailers must think about the identity of their brand and the people they are trying to target before deciding on the best format for their window displays. The most effective window display depends on the store in question – its sector, product offering, customer base, location, budget and so on. There are many different types of window displays, and none of them is inherently superior to the others. This is not a case of “one size fits all”. They generate excitement amongst shoppers and can even attract attention from influential media publications enabling them to go viral online! What type of window display is the best? Retailers of all types must have eye-catching window displays in order to drive traffic into their stores. Used correctly, they are an invaluable tool for generating interest in a brand and its products and set the tone for the retail experience that will be provided inside. They are the first point of contact between a brand and its customers and, as reported in the Journal of Retailing and Consumer Services, they often lead passers-by to decide whether to venture inside a store or not. This also guarantees a beautiful variety of visual experiences when traveling from one Anthropologie store to another.Window Displays are perhaps the most important element of a store’s overall visual merchandising scheme. ![]() The incredible display teams in our stores handle the craft of our displays within their own location - this allows each visual execution to be custom-composed and designed for that space. ![]() ![]() We’ve always been invested in the “craft of making” with our displays, from inspiration to execution. Can you share more about how that’s accomplished? So many of the installations seem to have an incredible amount of hand craftsmanship. We have incredibly talented artists, designers, stylists, and craftspeople in all of our stores focused on visuals and the effort is hugely collaborative. We set out to explore a variety of formats, compositions, and materials that we can utilize to best represent the concept. Once we have nailed down a window concept, we work with the amazing display teams that we have in our stores throughout the country. Once you have a concept pinned down, what’s the next step in translating that into a physical window? Inspiration for a new window can come from anywhere! We are always gathering inspo from nature photography, beautiful crafting techniques and materials, incredible art installations, and even jewelry-making and sculpture. What’s your jumping-off point when conceptualizing a new window display? Plus there’s always a touch of wabi-sabi, the traditional Japanese aesthetic view centered on the acceptance of transience and imperfection. How would you describe the overall visual aesthetic of Anthropologie?Īnthropologie represents an eclectic mix of the high and low visual design, the innovative and resourceful, the ordinary and extraordinary. Read on to step inside these beautiful windows, then check out what’s currently on view at Anthropologie in a Simon near you. Below, he shares the collaborative spirit that goes into each of the displays, why he embraces imperfections, and a bit of advice for anyone creatively minded. To get a better sense of how these incredible installations come to be season after season and coast to coast, we chatted with Tyler Ingle, the brand’s Display Manager. And while themes carry from one Anthropologie location to another in any given season, each store also has its own unique vibe that makes it stand out. Each one exudes the loving touch of something handcrafted while still rising to the level of art in its execution, all of which makes you want to step inside the store to explore more. ![]() There’s something captivating about the window displays at Anthropologie. ![]()
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